MZ DigitechYour Growth, Engineered Digitally
Work

Data-driven execution, with the numbers attached.

Eight accounts I have run personally, across SEO, Google Ads, paid social and app store optimisation. Client names are withheld, but every figure comes straight from the live account, and the screenshot is on each case study page.

These are not agency case studies written by a marketing team. They are accounts I built, ran and reported on myself, which is why the numbers come with the reasoning behind them rather than just the headline. The eight years of channel experience behind that work is on the about page.

CASE STUDY 01

5x organic clicks in six months on a bilingual property portal

Property portal · Bilingual EN/AR

  • Ran a full technical SEO audit covering crawlability, indexing and canonical tags.
  • Conducted keyword research and rewrote page titles, meta descriptions and heading structures around real search demand.
  • Resolved Google Search Console coverage errors across both English and Arabic pages.
1.64K
Clicks
123K
Impressions
8.7
Average position
Read the case study →
CASE STUDY 02

Average position lifted from 10 to 7.2 in a single quarter

Listings portal · Multi-language

  • Implemented hreflang and schema markup so search engines served the right language version.
  • Restructured site URLs and coordinated with the dev team on server-side rendering and redirects.
  • Fixed indexing issues surfaced in Search Console before they compounded.
4.27K
Clicks
153K
Impressions
7.2
Average position
Read the case study →
CASE STUDY 03

20.34% interaction rate on a visually-led Demand Gen launch

Live campaign, Demand Gen

  • Built the audience targeting and creative testing structure for Demand Gen placements.
  • Managed the bidding strategy to balance reach against engagement quality.
  • Monitored performance daily and paused or rebuilt underperforming ad sets.
26.3K
Impressions
5.35K
Interactions
20.34%
Interaction rate
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CASE STUDY 04

601K impressions at a $0.01 average CPC

Live campaign, brand awareness

  • Set up broad-reach targeting tuned specifically for cost efficiency.
  • Tested Arabic and English ad copy variations to lift click-through rate.
  • Continuously optimised bids and placements to drive average CPC down.
78.4K
Clicks
601K
Impressions
$0.01
Average CPC
Read the case study →
CASE STUDY 05

56K clicks and 18M impressions from a technical SEO foundation fix

Content platform · Multi-language

  • Ran a full technical SEO audit covering hreflang, sitemap, meta tag localisation and URL structure.
  • Fixed indexing gaps that were preventing key page types from being discovered.
  • Restructured site architecture to improve crawlability.
56K
Clicks
18M
Impressions
0.3%
Average CTR
Read the case study →
CASE STUDY 06

2.68M impressions and 24K clicks across a 10-month paid social program

Real estate marketplace · Bilingual EN/AR

  • Structured 33 active ads across four distinct objectives: messaging conversations, landing page views, profile visits and app installs.
  • Kept budgets and creative separated by objective so each could be judged on its own cost-per-result rather than blended metrics.
  • Wrote bilingual Arabic-led ad copy for property listings targeting cross-border buyers.
2.68M
Impressions
24.3K
Link Clicks
$0.53
Avg. CPC
Read the case study →
CASE STUDY 07

3.7M impressions and 2,002 conversions across a 7-month TikTok program

Real estate marketplace · Bilingual EN/AR

  • Structured 11 campaigns across iOS/Android app install objectives and reach/brand campaigns, with budgets managed per campaign type.
  • Ran app install campaigns separately for iOS and Android given differing cost-per-install dynamics.
  • Ran parallel reach/brand awareness campaigns during seasonal moments, including Ramadan/Eid.
3.7M
Impressions
183.9K
Clicks
2,002
Conversions
Read the case study →
CASE STUDY 08

258K impressions and 5.85K downloads across iOS and Android

Marketplace · Bilingual EN/AR

  • Monitored App Store Connect acquisition funnel (impressions to product page views to downloads) to spot conversion drop-off points.
  • Tracked Play Console installed-audience trends by country to confirm GCC targeting was reaching the right markets.
  • Watched device acquisition and monthly active device trends over rolling 28-day windows to catch shifts early.
258K
App Store Impressions
2.63K
iOS First-Time Downloads
3.22K
Android Device Acquisitions
Read the case study →
Also worked with

Platforms in the toolkit.

Meta Ads and TikTok now have case studies above with the numbers attached. Snapchat is part of the day-to-day toolkit too; when there is live campaign data to publish on it, it will be here on the same terms.

  • Google Ads
  • Meta Ads Manager
  • TikTok Ads
  • Snapchat Ads
  • Google Search Console
  • GA4
  • Google Tag Manager
  • SEMrush
  • Ahrefs
  • Screaming Frog
  • Google Play Console
  • App Store Connect

Let’s grow your search and paid channels.

Available for full-time roles, retainers and project work, remote or on-site in Kuwait.

Get in touch