The challenge
What was in the way
Grow qualified app discovery and installs across both iOS and Android in a GCC-first, bilingual market, where store listing quality directly drives conversion from impression to install.
What I did
- Monitored App Store Connect acquisition funnel (impressions to product page views to downloads) to spot conversion drop-off points.
- Tracked Play Console installed-audience trends by country to confirm GCC targeting was reaching the right markets.
- Watched device acquisition and monthly active device trends over rolling 28-day windows to catch shifts early.
- Kept both platforms' listings aligned so cross-platform users had a consistent experience.
Results
What changed
258K
App Store Impressions
30-day window
2.63K
iOS First-Time Downloads
1.47% conversion rate
3.22K
Android Device Acquisitions
+3% vs. prior 28 days
5.00
Avg. Play Store Rating
+4.00 vs. prior period
Evidence
Straight from the account
Screenshot taken from the live dashboard. Account and client names are removed.
Reading the numbers
With installs concentrated in Saudi Arabia (~54%), Kuwait (~16%), Qatar (~6%) and UAE (~4.5%), the geographic spread closely matches the platform's core GCC and International markets — confirming ASO efforts were reaching the right audience, not just generating volume.
The service behind this
This came out of ongoing work rather than a one-off project. Here is how that service runs:
Tools used
Let’s grow your search and paid channels.
Available for full-time roles, retainers and project work, remote or on-site in Kuwait.