The challenge
What was in the way
A new audience segment needed to be reached with visually-led Demand Gen formats, with no historic performance data to build the targeting or the creative approach from.
What I did
- Built the audience targeting and creative testing structure for Demand Gen placements.
- Managed the bidding strategy to balance reach against engagement quality.
- Monitored performance daily and paused or rebuilt underperforming ad sets.
- Fed winning creative angles back into the next round of asset production.
Results
What changed
26.3K
Impressions
since launch
5.35K
Interactions
engaged actions
20.34%
Interaction rate
well above format benchmarks
Evidence
Straight from the account
Screenshot taken from the live dashboard. Account and client names are removed.
Reading the numbers
Roughly one in five people who saw the ad engaged with it. For a cold audience on a brand-new campaign, that is the signal to scale the creative rather than widen the targeting.
The service behind this
This came out of ongoing work rather than a one-off project. Here is how that service runs:
Tools used
Let’s grow your search and paid channels.
Available for full-time roles, retainers and project work, remote or on-site in Kuwait.