The challenge
What was in the way
Maximise reach across an Arabic-speaking audience while holding cost per click as low as possible, so budget went to volume rather than to inefficient placements.
What I did
- Set up broad-reach targeting tuned specifically for cost efficiency.
- Tested Arabic and English ad copy variations to lift click-through rate.
- Continuously optimised bids and placements to drive average CPC down.
- Excluded low-quality placements as the data came in, to protect budget.
Results
What changed
78.4K
Clicks
since launch
601K
Impressions
total reach
$0.01
Average CPC
sustained across the campaign
Evidence
Straight from the account
Screenshot taken from the live dashboard. Account and client names are removed.
Reading the numbers
A cent per click at this volume does not happen by luck. It comes from placement hygiene, and the exclusion list did as much work here as the bidding strategy did.
The service behind this
This came out of ongoing work rather than a one-off project. Here is how that service runs:
Tools used
Let’s grow your search and paid channels.
Available for full-time roles, retainers and project work, remote or on-site in Kuwait.