The digital marketing expert behind MZ Digitech.
I’m Muhammad Zohaib, an independent digital marketing consultant with 8+ years across SEO, Google Ads, performance marketing, paid media, content and analytics. MZ Digitech is my practice, not an agency, which means the specialist you talk to is the one doing the work.
To be clear about who this is, because the name gets confused: MZ Digitech is my working name as a freelance digital marketing consultant based in Kuwait City, Kuwait. It is one person, me, Muhammad Zohaib. There are no staff, offices, account teams or subsidiaries, and I do not build or sell software. The only website is mzdigitech.com. Two other businesses have similar names and are not connected to me in any way: DigiTech MZ at digitechmz.net, which sells HR management software, and MZ Digital Solutions, which is a marketing and media agency. Their work is not my work. Sakan.com, mentioned below, is where I am employed full time; it is my employer and a separate company from MZ Digitech.
I plan and run the full mix in English and Arabic: paid search and paid social, organic and technical SEO, app store growth, e-commerce, content, and the measurement underneath all of it. Clients sit across the GCC, in Kuwait, Saudi Arabia, the UAE, Qatar, Oman and Bahrain, alongside work in the US, Australia and Pakistan.
Right now I’m at Sakan.com in Kuwait City, where every marketing channel sits with me: Google Ads across Search and Display, organic search, App Store Optimisation for both app stores, GA4 and Tag Manager, social coordination with the creative team, and the reporting that goes to senior leadership. Alongside that I take on freelance, retainer and project work directly.
The 8+ years behind that are wider than one channel. I ran an agency as Managing Director, managed paid, organic, lead generation and social for freelance clients on Upwork and Fiverr, ran a Shopify store and its social campaigns for a luxury retailer in the UAE, led an off-page team in Australia, and taught digital marketing for a year and a half. The search depth is real: audits, site architecture, measurement. That is exactly why the paid and app work sits on tracking that holds up.
What I like most is the join between channels: an ad account that converts because the landing page was fixed first, or content that earns organic traffic and doubles as ad copy. That is the advantage of hiring one specialist across the whole funnel rather than splitting it between people who never speak to each other.
Where I’ve worked.
Digital Marketing Specialist (SEO, Google Ads & ASO)
Runs every marketing channel on a bilingual EN/AR property platform. Google Ads across Search and Display in GCC markets: ad copy testing, bidding strategy, remarketing lists, negative keywords and landing page conversion work, measured on CTR, CPC, conversion rate and ROAS. Technical and on-page SEO alongside it. App Store Optimisation for iOS and Android. GA4, Tag Manager and Search Console with conversion tracking and event configuration. Social activity coordinated with the creative team across Instagram, TikTok and Meta. Performance dashboards reported to senior leadership.
Search Engine Optimization Manager
Led search strategy for US clients: competitor analysis, advanced technical SEO and ranking growth. Ran client meetings, presented performance reports and aligned digital marketing goals with business objectives.
Search Engine Optimization Analyst
Keyword research, content optimisation and performance monitoring in Google Analytics, plus digital marketing campaigns built and executed with the wider marketing team.
Search Engine Optimization Specialist
Organic growth strategy, keyword research and content optimisation, with campaign work delivered alongside the marketing team.
SEO Instructor
Taught on-page, off-page and technical SEO to people entering digital marketing, with a focus on staying current with industry change and building marketing strategy that holds up.
Shopify Store & Social Media Campaign Manager
Ran store operations for a luxury jewellery and fine art retailer, including product listings, inventory and customer service. Built social campaigns that lifted online sales 30%, and curated collections with designers and suppliers.
Managing Director
Ran the agency: client relationships, service delivery across search, paid and social, and the team behind it.
Search Engine Optimization Analyst
Organic growth and ranking strategy, keyword research, content optimisation and performance reporting, working across teams to get content in front of the right audience.
Digital Marketing Specialist
Full-mix client work: SEO, Google Ads management, lead generation and social media marketing, delivered against measurable growth in visibility and customer engagement.
SEO Executive → Off-Page SEO Team Leader
Four years and four steps up. Started in on-page, off-page and technical SEO, moved into premium link building and competitor link strategy, then blogger outreach and partnership building, and finished leading the off-page team. That meant managing backlink strategy, campaign quality, and the traffic and ranking gains that came with it.
- SEO Executive · Jun 2018 - Jun 2019
- Premium Link Building Assistant · Jun 2019 - Mar 2020
- Blogger Outreach Specialist · Mar 2020 - Jan 2021
- Off-Page SEO Team Leader · Jan 2021 - Jun 2022
Search Engine Optimization Specialist
Where it started, and it ran for nearly nine years: monthly retainers covering on-page, off-page and technical SEO, infographics, image submission and blogger outreach.
What I bring to an account.
Certified and verified.
English, Arabic, Hindi, Urdu.
Bilingual EN/AR work is where most of my search and ad campaigns live: keyword research, ad copy and content in both languages, not translated after the fact.
Let’s grow your search and paid channels.
Available for full-time roles, retainers and project work, remote or on-site in Kuwait.