What was in the way
Technical SEO gaps were limiting indexing and visibility across key page types: inconsistent hreflang implementation, missing sitemap coverage, unlocalised meta tags and a fragmented URL structure.
- Ran a full technical SEO audit covering hreflang, sitemap, meta tag localisation and URL structure.
- Fixed indexing gaps that were preventing key page types from being discovered.
- Restructured site architecture to improve crawlability.
- Ran ongoing keyword-targeted content and metadata optimisation.
What changed
Straight from the account
Screenshot taken from the live dashboard. Account and client names are removed.
The trendline shows impressions and clicks climbing from near-zero to a sustained multi-hundred-thousand-impression run rate, with the two moving in tandem. That is a sign of genuine indexing and visibility gains, not a one-off traffic spike. Fixing the foundational technical SEO issues is what unlocked visibility at this scale. The next levers to pull are CTR, still 0.3% with plenty of room through metadata and title work, and average position, currently 19.4 and page 2 territory, with more upside as authority keeps building.
This came out of ongoing work rather than a one-off project. Here is how that service runs:
Let’s grow your search and paid channels.
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