2.68M impressions and 24K clicks across a 10-month paid social program
What was in the way
Run paid social across multiple objectives simultaneously — messaging inquiries, site traffic, profile growth and app installs — for a portfolio of international Market Real Estate listings, without any one objective cannibalizing budget from the others.
- Structured 33 active ads across four distinct objectives: messaging conversations, landing page views, profile visits and app installs.
- Kept budgets and creative separated by objective so each could be judged on its own cost-per-result rather than blended metrics.
- Wrote bilingual Arabic-led ad copy for property listings targeting cross-border buyers.
- Reviewed cost-per-result by objective weekly and reallocated spend toward what was actually converting.
What changed
Straight from the account
Screenshot taken from the live dashboard. Account and client names are removed.
Across $12,955.82 in spend, the program drove 1.61M reach and four different types of results — 173 messaging conversations, 8,509 landing page views, 2,864 profile visits and 75 app installs — each managed against its own cost-per-result rather than one blended number. Splitting objectives by ad rather than mixing them in one campaign is what made it possible to see which types of creative and offers actually worked for each goal. The screenshot shows the per-ad view behind those totals: the cost-per-result column varies from $0.22 on landing page views to $44.27 on messaging, which is exactly the spread a single blended figure would have hidden.
This came out of ongoing work rather than a one-off project. Here is how that service runs:
Let’s grow your search and paid channels.
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