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Analytics

A GA4 consultant for tracking you can actually trust

Nearly every account problem traces back to measurement. If conversions are double-counted, misattributed or missing, then the bidding, the budget split and the reporting are all built on it. This is the layer worth fixing first.

Working with clients worldwide, remote.

Why it matters

What this changes for the business

Budget decisions you can defend
When the numbers reconcile, the argument moves from which report to believe to what to do next.
Better automated bidding
Ad platforms optimise towards whatever you tell them a conversion is. Defining that correctly is the cheapest performance gain available.
Reporting nobody has to decode
Dashboards built around the question being asked, not around every metric the tool can export.
What it includes

Scope of the work

GA4 setup and migration

Property configuration, events and conversions defined around what the business actually counts as a result.

Google Tag Manager

Container structure, triggers and variables kept documented rather than accumulating untracked tags.

Conversion tracking

Ad platform conversions aligned with GA4 so the two stop disagreeing in reports.

Attribution setup

Models and channel groupings configured so each channel is credited on a consistent basis.

Dashboards and reporting

Looker Studio reporting that answers a question rather than displaying every metric available.

Tracking audits

A review of an existing setup with the broken, duplicated and missing events listed separately.

Approach

How it runs

01Define the outcome first
Agree what counts as a conversion before any tag is written.
02Implement and verify
Every event tested live, not assumed working because the tag fired once.
03Reconcile the platforms
GA4 and ad platform numbers explained against each other so nobody has to guess which to believe.
04Report to the decision
Reporting built around the budget question it needs to answer.
Proof

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FAQs

Questions people ask about this

Why does GA4 setup matter before running ads?

Because ad platforms optimise towards whatever you define as a conversion, so a wrong definition means the algorithm spends efficiently against the wrong outcome. Getting the events right before the spend scales is the cheapest performance improvement available on most accounts, and it costs nothing in media budget.

Why do GA4 and Google Ads report different conversion numbers?

Mostly because they attribute differently: Google Ads credits the click, GA4 credits the session under its own attribution model, and the two use different lookback windows. A gap is normal. A gap nobody can explain is the problem, and reconciling the two so you know which to trust for which decision is part of the setup.

Can you fix an existing GA4 setup rather than starting over?

Usually yes, and it is normally the better option because you keep your historical data. I audit what is currently firing, list the broken, duplicated and missing events separately, then fix in place. A rebuild only makes sense when the existing property is so mistagged that the history is not trustworthy anyway.

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Available for full-time roles, retainers and project work, remote or on-site in Kuwait.

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