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Paid social

An Instagram and Facebook ads specialist, focused on cost per result

On social platforms the targeting is largely automated now. What still moves cost per result is the creative and the offer, which means the account needs a testing process rather than a set of saved audiences.

Working with clients worldwide, remote.

Why it matters

What this changes for the business

Creative that keeps working
A running test queue means a fatigued ad gets replaced before performance drops, not after.
Honest channel reporting
Cold and retargeting budgets stay separate, so retargeting cannot quietly take credit for demand you already had.
Tracking that survives
Conversions API and server-side events keep reporting usable as browser tracking keeps tightening.
What it includes

Scope of the work

Meta Ads

Facebook and Instagram campaigns across prospecting and retargeting, structured so tests are readable.

TikTok Ads

Native-format campaigns built for the platform rather than resized from elsewhere.

Snapchat Ads

Campaign setup and management for audiences that skew younger in the Gulf market.

Creative testing

A running cycle of hooks, formats and angles, with losers cut on evidence instead of instinct.

Audience strategy

Cold, warm and retargeting layers kept separate so each can be judged on its own number.

Pixel and events setup

Conversions API and event tracking configured so reporting survives browser tracking limits.

Approach

How it runs

01Start with the offer
Weak results are usually an offer problem before they are a targeting problem.
02Build a creative queue
Enough variations in rotation that a fatigued ad can be replaced without a gap.
03Separate the funnel stages
Cold and retargeting budgets never share a campaign, so neither can flatter the other.
04Cut and scale on cost per result
Spend follows what the numbers support, reviewed weekly.
Proof

Related case studies

Paid Social · Meta/Instagram Ads

2.68M impressions and 24K clicks across a 10-month paid social program

2.68M
Impressions
24.3K
Link Clicks
All case studies →
Paid Social · TikTok Ads

3.7M impressions and 2,002 conversions across a 7-month TikTok program

3.7M
Impressions
183.9K
Clicks
All case studies →
FAQs

Questions people ask about this

Which platform should I advertise on, Meta, TikTok or Snapchat?

Start with the platform your customers already use daily, which in most Gulf markets means Meta for broad reach and Snapchat for a younger audience. TikTok earns its place when you can produce native video regularly, because resized static creative performs badly there. Testing all three at once with a small budget usually gives you three inconclusive results rather than one clear answer.

How many creative variations do you need to start?

Three to five genuinely different angles, not five colour variants of the same ad. The variable that moves cost per result on social is the hook and the offer, so tests need to differ in message rather than in styling to tell you anything useful.

How do you measure paid social when browser tracking keeps getting restricted?

By moving measurement server-side with the Conversions API rather than relying on the browser pixel alone. That keeps event data flowing as browsers tighten restrictions, and it means platform-reported numbers stay close enough to reality to make budget decisions from.

Other services

Let’s grow your search and paid channels.

Available for full-time roles, retainers and project work, remote or on-site in Kuwait.

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