Case study 02

Average position lifted from 10 to 7.2 in a single quarter

ClientListings portal · Multi-language

DisciplinesOrganic search · Site architecture · Dev coordination

Period3-month performance window

MarketMulti-language search markets

The challenge

What was in the way

Weak average ranking position was capping visibility on high-intent keywords. URL structure, hreflang and rendering issues were holding pages back from competing on page one.

What I did

Implemented hreflang and schema markup so search engines served the right language version.
Restructured site URLs and coordinated with the dev team on server-side rendering and redirects.
Fixed indexing issues surfaced in Search Console before they compounded.
Prioritised fixes on the highest traffic-potential pages first, then worked down the list.

Results

What changed

4.27K

Clicks

up from 765

153K

Impressions

up from 42.7K

7.2

Average position

improved from 10.0

2.8%

Average CTR

up from 1.8%

Evidence

Straight from the account

Screenshot taken from the live dashboard. Account and client names are removed.

Google Search Console performance comparison showing 4.27K clicks versus 765, 153K impressions versus 42.7K, and average position 7.2 versus 10 — Google Search Console, last 3 months compared with the previous 3 months.View full size →

Reading the numbers

Clicks and CTR moved together on this one: more impressions and a better click-through rate at the same time. That usually means the ranking gains landed on queries that were already relevant, not on new, looser ones.

The service behind this

This came out of ongoing work rather than a one-off project. Here is how that service runs:

Tools used

Google Search Console
Screaming Frog
GA4
Schema markup
Hreflang

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