3.7M impressions and 2,002 conversions across a 7-month TikTok program
What was in the way
Drive app installs and brand reach on TikTok across multiple campaign types — app promotion, brand awareness, and seasonal/reach campaigns — for a real estate platform targeting a younger, mobile-first Gulf audience.
- Structured 11 campaigns across iOS/Android app install objectives and reach/brand campaigns, with budgets managed per campaign type.
- Ran app install campaigns separately for iOS and Android given differing cost-per-install dynamics.
- Ran parallel reach/brand awareness campaigns during seasonal moments, including Ramadan/Eid.
- Monitored CTR and cost-per-conversion weekly, pausing underperforming campaigns and reallocating budget toward the strongest CTR performers.
What changed
Straight from the account
Screenshot taken from the live dashboard. Account and client names are removed.
A 4.98% CTR is notably strong for the platform — more than 5x the CTR seen on the equivalent Meta paid social program — suggesting TikTok's short-form video format resonated well with this audience segment. At $1.64 per conversion, the cost efficiency held up even as spend scaled across 7 months and 11 separate campaigns.
This came out of ongoing work rather than a one-off project. Here is how that service runs:
Let’s grow your search and paid channels.
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