Google Ads run against cost per result, not clicks
Most underperforming Google Ads accounts are not short of budget. They are short of a clean conversion signal, so the bidding has nothing reliable to optimise towards. Tracking gets fixed first, then structure, then spend.
Working with clients worldwide, remote.
Scope of the work
Search campaigns
Keyword research, match type strategy, negative lists and ad copy tested against the queries that actually convert.
Performance Max
Asset groups, audience signals and exclusions set up properly, run where there is enough conversion history for it to learn from.
Demand Gen
Visually-led campaigns across YouTube, Discover and Gmail for audiences that are not searching for you yet.
App campaigns
Install and in-app action campaigns for iOS and Android, judged on cost per install and post-install quality.
Conversion tracking
GA4 and Google Tag Manager configured so the account optimises towards real outcomes rather than proxy events.
Account audits
A structured review of an existing account with wasted spend, tracking gaps and quick wins named separately.
How it runs
Related case studies
Let’s grow your search and paid channels.
Available for full-time roles, retainers and project work, remote or on-site in Kuwait.