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Analytics

Tracking set up so the numbers can be trusted

Nearly every account problem traces back to measurement. If conversions are double-counted, misattributed or missing, then the bidding, the budget split and the reporting are all built on it. This is the layer worth fixing first.

Working with clients worldwide, remote.

What it includes

Scope of the work

GA4 setup and migration

Property configuration, events and conversions defined around what the business actually counts as a result.

Google Tag Manager

Container structure, triggers and variables kept documented rather than accumulating untracked tags.

Conversion tracking

Ad platform conversions aligned with GA4 so the two stop disagreeing in reports.

Attribution setup

Models and channel groupings configured so each channel is credited on a consistent basis.

Dashboards and reporting

Looker Studio reporting that answers a question rather than displaying every metric available.

Tracking audits

A review of an existing setup with the broken, duplicated and missing events listed separately.

Approach

How it runs

01Define the outcome first
Agree what counts as a conversion before any tag is written.
02Implement and verify
Every event tested live, not assumed working because the tag fired once.
03Reconcile the platforms
GA4 and ad platform numbers explained against each other so nobody has to guess which to believe.
04Report to the decision
Reporting built around the budget question it needs to answer.

Let’s grow your search and paid channels.

Available for full-time roles, retainers and project work, remote or on-site in Kuwait.

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