Paid social where the creative is the variable that matters
On social platforms the targeting is largely automated now. What still moves cost per result is the creative and the offer, which means the account needs a testing process rather than a set of saved audiences.
Working with clients worldwide, remote.
Scope of the work
Meta Ads
Facebook and Instagram campaigns across prospecting and retargeting, structured so tests are readable.
TikTok Ads
Native-format campaigns built for the platform rather than resized from elsewhere.
Snapchat Ads
Campaign setup and management for audiences that skew younger in the Gulf market.
Creative testing
A running cycle of hooks, formats and angles, with losers cut on evidence instead of instinct.
Audience strategy
Cold, warm and retargeting layers kept separate so each can be judged on its own number.
Pixel and events setup
Conversions API and event tracking configured so reporting survives browser tracking limits.
How it runs
Let’s grow your search and paid channels.
Available for full-time roles, retainers and project work, remote or on-site in Kuwait.